Avid Launches Cloud Collaboration

Pro Tools 12 has raised some eyebrows with their subscription based licensing. Sure, people are upset about the changing tactics to combat piracy and encourage people to purchase updates, but business is business. All gripes aside Avid is adding many features to make this worth your while. One of them is cloud based collaboration.

Burlington, MA, March 30, 2016 –Avid® (Nasdaq: AVID) today announced that the highly anticipated Avid Cloud Collaboration for Pro Tools® is now available. Avid Cloud Collaboration makes it easy for artists and audio professionals to compose, record, edit, and mix projectsfrom any location worldwide, a key tenet of Avid Everywhere™. In conjunction with the Artist Community, an online community designed to foster creative connections and professional opportunities, Pro Tools with Avid Cloud Collaboration connects artists and media professionals to a premier community of collaborative music creation and audio production. Delivering on the promise to deliver more frequent innovation, Pro Tools 12.5 represents the fifth software release in less than a year.
“Pro Tools 12.5 confirms Avid’s commitment to delivering powerful workflows that connect artists, media professionals, and their work in a much more collaborative, efficient way so they can focus on creating their best work,” said Dana Ruzicka, vice president and chief product officer at Avid. “Avid Cloud Collaboration for Pro Tools will radically change the way people make music, and open up unprecedented new creative possibilities. We’re excited to give customers the opportunity to experience this groundbreaking innovation.”
Until the release of Avid Cloud Collaboration for Pro Tools, there’s never been an elegant and efficient way for artists and audio professionals to work together on the same project. Now, instead of wasting time with tedious manual file management required when using generic cloud storage, Avid Cloud Collaboration synchronizes revisions and files in Pro Tools automatically. Customers can find and invite their connections to collaborate within the application or discover new collaborators through the online Avid Artist Community. They can then compose, record, edit, and mix tracks collaboratively with other Pro Tools users, just like they were working together in the same studio. Furthermore, the Artist Community enables customers to share and promote their work with top artists, musicians, producers, engineers, and other media professionals.
With the new Cloud Collaboration features, customers will be able to:

• Create cloud-based projects and invite others to collaborate

• Work on projects with others in real-time or offline

• Share audio and MIDI tracks, edits, mix changes, automation, and more

• Communicate with collaborators through text chat

• Minimize cloud storage up to 70% and accelerate transfers using lossless compression

Affiliate